Personality and Music Genre Correlations – Music For Businesses

Photo: storify.com

Just like your hobbies and your sense of fashion, your taste in music reflects a lot about your personality. You can probably deduce a lot about someone’s personality just by looking at their Spotify or iTunes.

 

Meyer and Briggs Personality Test

best-careers-for-your-personality-typePhoto: usmclife.com


Recently, I  took the Meyer & Briggs Personality Test when a coworker referenced it to me, as I was curious what archetype I would fall into. The Meyers Briggs test categorizes you into 16 distinctive personality types. If you haven’t taken it yet, it’s a fun  and more widely known test that is worth checking out. After taking it, I began to wonder what kind of correlation there was, if any, between the type of music you like and your personality. 16 personalities did a study with a sample pool of 4,000 people asking them what type of music they enjoy. Their findings are quite interesting:

  1. Punk music was most popular amongst the Intuitive and Prospective types instead of the Observing/Judging types. This includes 51% of Logicians (INTP), 49% of Mediators (INFP), and 48% of Virtuosos (ISTP).
  2. Jazz music was most popular amongst the Extroverted, Intuitive, and Assertive types. This includes 64% of Commanders (ENTJ), 64% of Protagonists (ENFJ), 62% of Campaigners (ENFP).
  3. Classical music was most popular amongst the intuitive over the observant personality type. This includes 79% of Commanders (ENTJ), 78% of Architects (INTJ), and 76% of Debaters (ENTP).
  4. Rock music was most popular amongst Intuitive and Prospective types rather than observing and judging ones. This includes 84% of Debaters (ENTP), 82% of Mediators (INFP), and 82% of Logicians (INTP). Ambient music was most popular amongst Intuitive, Prospective and Feeling types. This includes 65% of Campaigners (ENFP), 64% of Adventurers (ISFP), and 62% of Entertainers (ESFP).
  5. Pop music was most popular amongst Extroverted, Observant, and Turbulent types than Introverted, Intuitive, and Assertive ones. This includes 88% of Entertainers (ESFP), 80% of Consuls (ESFJ), and 78% of Adventurers (ISFP).
  6. Metal music fans “are a nearly perfect opposite of pop lovers: Introverted rather than Extroverted, Intuitive rather than Observant, Thinking rather than Feeling, and Prospecting rather than Judging.” This includes 50% of Entrepreneurs (ESTP), 48% of Logicians (INTP), and 42% of Architects (INTJ).
  7. Hip hop music was most popular amongst extroverted types. This includes 58% of Entrepreneurs (ESTP), 57& of Entertainers (ESFP), and 57& of Executives (ESTJ).
  8. Electronica was most popular amongst extroverted and prospecting types than introverted and judging. This includes 79% of Entrepreneurs (ESTP), 75% of Campaigners (ENFP), and 70% of Commanders (ENTJ).
  9. Country music was most popular amongst Extroverted, Observant, Feeling types. This includes 53% of Consuls (ESFJ), 52% of Entertainers (ESFP), and 46% of Protagonists (ENFJ).
  10. Soul music was most popular amongst Extroverted, Feeling types. This includes 58% of Campaigners (ENFP), 57& of Consuls (ESFJ), and 56% Entertainers (ESFP).

From personal experience, I tested as INTJ and do find that I am drawn to classical music more so than the other genres due to the more analytical nature of classical music as well as my desire to determine the structure and knowledge of how a piece of music works. As with everything, there are exceptions and may not always be a reliant way to judge a person’s taste in music, but I think it does show an interesting correlation between prominent characteristics in your personality and preferred genres of music. I would love to hear what others’ experiences are!

Music Psychology Study by Adrian North

weirdest-awesomeest-best-music-genres.jpg
Photo: fossbytes.com

Music psychology scholar Adrian North, conducted a 3 year study with more than 36,000 participants. His findings come surprising – heavy metal fans are actually quite similar to classical music lovers, just younger. This matches the INTJ results from the 16 personalities test, that shows people who like classical and metal music have similar personality types (i.e. 78% of INTJ like Classical and 42% of INTJ like Metal). Specktor recounts some other results from his findings,

Heavy Metal fans are gentle and creative… Classical fans are smart (and know it)… Hip-hop fans are extroverts… Pop fans are outgoing and nervous… Rock fans are easygoing but selfish… Folk, jazz, and blues fans are deep thinkers… Country fans are hardworking and close-minded.

There are definitely some interesting commonalities between North’s and 16 personalities’ results, namely introvert and extrovert types. North’s study is in a sense a TL:DR version employing more general personality descriptors than the more detailed Meyers & Briggs personality archetypes in relation to their preferred musical genres.

 

Applications – For Composers and Artists

Alegandro-Coeno-Calvo-Compositions.jpg

Photo: alejandrocoello.com

So aside from being a fun test that shows similarities in various personalities in conjunction with different music genres and styles, what are some useful applications for this knowledge? As a composer, I find it super helpful to know beforehand what type of music the stakeholders of your projects like. It gives you a better idea of who they are and what they like and increases the likeliness that you will compose music that will get approved. Though this is my experience based on a composer’s perspective, I believe this is applicable to any artistic or creative endeavor. Furthermore, knowing the personality type of your stakeholders will allow you to figure out how to most effectively communicate with them. Half of the battle when working on a project is calibrating yourself to what your stakeholders mean when they say what they do. Music is one of those abstract things that is very hard to describe using words, so having some insight into what type of personality  type/genre of music your stakeholders like will go miles.
Application- For Companies and Businesses
20150222215719-shutterstock-129444167.jpeg

Photo: entrepreneur.com

A lot of social media companies, like Facebook for instance, thrive on finding out as much data about their users as possible so that they can provide custom new feeds that show you posts that represent your viewpoint; this also helps with monetization as they can cater ads that have a higher chance of their users clicking on based on their interests. Music plays a big part in how we perceive things and knowing your target audience as a company, will allow you to customize the most enjoyable music experience for your users.  Think for instance, if you own and run a restaurant or a store. What type of people are drawn to your store? Are you able to attract the type of audience you want to your business based on the music you play? Stay tuned in the next blog post as we continue discussing more about this!

 

Advertisements